Research and Planning - My target audience

Age

The audience I'm looking to attract is for later aged teenagers around 16 till around 25ish, as the genre in this content is a wide range of music that's been brought out only recently, and is quite 'youthful'.

Gender

My magazine will probably most appeal to males due to the fact the colours will be quite bold as well as the font including the bands and stories that will appear on the page.  They'll be quite upfront and masculine, however different content of  the magazine will attract females as well.

Occupation

The audience will most likely be students or people in high school that will be interested in this magazine. Any person who is above that sector might like it too, but the percentage is probably really low compared to students of such.

Class

Middle-class people will be reading this, as they're most likely to have an interest in this type of music, as well as other classes but considering they're students and they're looking for a bright future plus paying a lot for their university fee's or still going through college - then this gives off a 'middle-class' impression.

Wealth

The price of this magazine will possibly be around £3 or so, and I suspect people who're willing to pay this as they'll have a big interest in music will possibly pay this so they're pretty average or higher classed on their wealth.  However, students who have a huge interest in music and literally have no money will buy it.

Interests

People attracted to this magazine will probably prioritize their music interest and it will play a huge roll in their younger ages.  They'll be interested in gigs, bands  they're devoted to and the random gossip that is spreading around, about new bands and old bands and also between them.  It'll supply everything this age group will be interested in and will want to know.

Outlook for future

Depending on the age, if it's the lower sector of the age group then they'll possibly be in university in 5 years time, or just leaving which will mean they could probably still be interested in the magazine still, or something similar  towards that interest. Although the current higher-aged sector of this age group will be students and maybe leaving, they'll probably be in a big career within this 5 year gap.

How are you going to reach them?

I will attract the audience by providing them with information on the front about all the latest and popular gigs upcoming, and the front cover will also feature bands that have the most gossip about them which will appeal to them more, or a band that is supposed to be doing well. New songs and albums that are released from  the ultimate bands that apply to this genre will also be put on display. I'll also feature in bold colours that will stand out from the rest & also the fonts will be attractive and dominant. My price range won't be too high so this will ensure that my target audience will be able to buy this without hesitation as well.