The genre of this magazine is 'indie' type which has a mixture of everything.
The main band is the main picture which appeals to people who like this type of music and scenery, as the main story is about them and is larger than the masthead grabbing the audiences attention to make it seem 'important'. The sub-story text is possibly the second largest piece of text giving it an affect of 'read me'. The photo used is also a mid-shot showing the stance they're in expressing themselves as a band.
The colours used in this are bland suttle colours but this stands out from the background colour and the main photo making it more appealing. These colours also give out a 'chilled, laid back' kind of theme which is what most of the indie theme is, and is for mid-aged teenagers and some adults. The main masthead which is 'NME' is red which is the main bold colour within this whole cover. This is because the 'NME' have a great reputation which draws peoples eye to that magazine and then go on to the read the next largest thing on there which is about the main story. Fonts on this front cover are all bold and simple, nohing fancy which suites the genre because swirly text would suite something like classic music.
The stories on this aren't boring either considering the main one goes out the people who actually read this, which are their 'fans' or just people in general who aren't their fans, which intrigues readers either way.
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